Kruger has developed a unique, proprietary manufacturing process for a new paper grade that is made from 100% recycled post-consumer content and every bit as strong and clean as paper made from virgin fibres. Most paper mills claim that their paper is “100% recycled” when in fact it contains only a small percentage of recycled post-consumer content, with the rest consisting in recycled post-industrial content. This means that content is sourced from excess paper and trim from the virgin papermaking process, which are sometimes dyed to resemble brown paper, and not from recycled paper and paperboard sourced from consumers and businesses.
Since sustainability is at the very heart of our mission, we decided to bring a truly environmentally responsible solution to the market by offering KruKraft Natural, so that our customers can take great pride in stating that the paper they use is greener than green.
At Kruger, we generate more than 1,600 GWh of green energy annually from renewable sources; we recycle hundreds of thousands of tonnes of paper and containerboard; we manufacture 100% recycled packaging and paper products; we make every effort to reduce greenhouse gas emissions at all our establishments; we find alternatives to fossil fuels; and we work hard to reduce our environmental footprint. KruKraft Natural is definitely part of our desire to reduce, reuse and recycle, as is every corporate decision we make.
With a carbon footprint that’s more than 50 per cent less that of virgin fibre paper, KruKraft Natural will enable you to reduce your environmental impact while maintaining the same level of quality. It’s simple. And green.